You Can Do Much More Than Sell Online
Selling electronically instead of through a print catalog is usually the first thought that comes to mind with the Web, but you can do much more. In fact, only a minority of businesses actually conducts transactions online. Far more of them use the Web to accomplish other marketing goals, such as:

• Increasing brand or product awareness
• Enhancing corporate image
• Achieving market leadership
• Providing information and/or displaying samples of goods or services
• Lead generation
• Qualifying leads
• Building loyal relationships with customers
• Improving customer service
• Gathering information about customer needs and preferences to guide future product development
• Improving knowledge of customer demographics
• Testing consumer response to discounts or other special offers
• Finding strategic business partners, dealers, franchisees, or suppliers
• Recruiting employees, members, subscribers, or investors
• Saving money through automation, streamlined distribution channels, reduced cost of order fulfillment, or smaller inventories.

How many of these goals do you want your Web site to accomplish? The goals you select determine which to use and how success will be defined.