Prestige PricingThe Effect of Price on Brand Value-In Japan, a hair cut costs $70 and includes a scalp massage, a shave with a straightedge razor, nose hair trimming, pre-cut wash and post-cut wash. In America, many barbershops offer cuts for $7 to $10. No scalp massage; no nose hair trimming; no straightedge razor shave. A wash with the cut is the height of customer service. A market exists for a customer service oriented barbershop. Yet, new barbershops are popping up to compete in the cheap hair cut market. Why?
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You Can Do Much More Than Sell OnlineSelling electronically instead of through a print catalog is usually the first thought that comes to mind with the Web, but you can do much more. In fact, only a minority of businesses actually conducts transactions online. Far more of them use the Web to accomplish other marketing goals,
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Operational Excellence
- Efficient leveraging of assets-Resources are allocated in the most efficient manner and at the lowest possible cost.
- Management of efficient transactions-For greater efficiency and speed, business processes are often integrated.
- Management of sales intelligence-Imagine that you are a PC manufacturer. You need to know what's selling, where it's selling, and when it's selling. You need to covert all these facts, details, and insights into information you can use.
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Testimonials
"The success of any business boils down to using timeless principles of marketing: (1) To increase the number of customers; (2) to increase the amount of the average order; (3) to increase the frequency of orders. Group Solaris accomplished all three for my business in record time. Their insights and executions continue to astonish and delight."
"Successful business understand that what the customer wants to buy is much more important than what the business needs to sell. In marketing language, successful businesses focus on the benefits of products or services, not on its features. Group Solaris articulated our company's sales argument to perfection in a repeatable format, increasing sales dramatically, and crafting a sales process that could duplicated by virtually anyone, bottom to top, turning our business into a selling machine."
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